I want it all. I want it now

February 11, 2010

I have been watching some afternoon television the last couple of days (thanks to this never-ending plague-like sickness) and in between all the sanctimonious advice, the rampant love affairs, and the extreme makeovers I see one message over and over again: You can have it all.

And hold on, if you call in the next 15 minutes, we’ll throw in “No sacrifice” and a bonus “No wait” special. A slim waist, toned body, and that sultry blond can be yours despite your dim wit, thinning hair, and zero bank balance. Guaranteed.

This instant coffee lifestyle (100 percent taste, o percent wait) has permeated our culture so much that we fall for what would objectively seem to be completely ridiculous propositions.

You don’t even have to lift a pinkie finger. Just let the Hawaii chair do the work for you!

Last weekend during Superbowl, I saw the Skechers Shape-ups ad. Voila! You can walk your way to a healthy you. Instantly!

No sweat. No tears. Certainly, no blood.

They don’t want to impede your unhealthy, junk-food driven, zero-activity lifestyle. Just send ‘em the money, get a trashy product that will inadvertently find its way to the garage or a yard sale, and wallow in self-pity. Until the next shiny, svelte promise comes along.

And it’s not just the area of weight loss where we have this need for instant results/gratification. It applies to everything in life. Be it relationships, your career graph, material possessions, food…

What makes us such impatient but lazy gluttons for success? Why can’t we toil for and work our way to our goals? What is it in our psyche that knowingly ignores or brushes aside the truth? Why do we not want to be “inconvenienced”?

Chasing instant results only means being embroiled in a constant struggle. What if we started planning for and working toward lasting results? Wouldn’t that give us a better sense of accomplishment? Wouldn’t that provide more value — a sense of fulfillment?

If we could only learn to take it slow, to gather our will power, to coach our minds…

If we could only realize that the power is not without but within…

If we could only persist…

We could have it all. And we could relish it … for a long time.

16081BD1A60533E0F1173D28DE4F0D3F I want it all. I want it now

dp seal trans 16x16 I want it all. I want it nowCopyright secured by Digiprove © 2010 Mansi Bhatia

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6 Responses to I want it all. I want it now

  1. Vikas YadavNo Gravatar on February 12, 2010 at 6:31 am


  2. UPLIFT ANTIDOTENo Gravatar on February 12, 2010 at 11:12 am

    Sadly, it’s all in the name of selling products. Products wouldn’t sell if it said, “this will take time and effort and even be quite tough, causing character growth”.

    I don’t watch television anymore. I don’t want to be persuaded to feel inadequate, so that I’ll want to buy things I don’t really want to buy. :)

    • Mansi BhatiaNo Gravatar on February 15, 2010 at 2:08 pm

      That’s the key, Jacqui — being enticed into buying things you don’t need but you think you want. Such manipulation of the human psyche. So simple, yet sadly so effective.

  3. Rishi BNo Gravatar on May 21, 2010 at 12:49 pm

    hmmm.. u tricked me into readin this post… yaha toh mera mazaa ban gaya… damn! but the last few lines were helpful

    shame i wont listen and still act like a brutus

    • MansiNo Gravatar on May 21, 2010 at 7:59 pm

      He he. I was just marketing it. :P

      • Rishi BNo Gravatar on May 21, 2010 at 5:01 pm

        mar ke ting?

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