Like most folks working in corporate America, every year I am asked to identify areas of professional development. For the past four years I have been going to the Editors Forum, a conference that brings together writers and magazine editors from the world of higher education to exchange ideas, explore uncharted territories, and look…
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When I was doing my master’s in journalism (magazine track), we were taught to build a story — have a hook to pull people in at the outset, sprinkle interesting details throughout, show and not tell, have a surprise element close to the end, round it out with a conclusion that triggered an emotion:…
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Yesterday, as news poured in about the devastation in Haiti (just west of the DR), a shiver went down my spine. When the first images came in, my initial thoughts were rather selfish: this could be us. It could have happened when we were in the DR — what would we have done? Born…
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Before you start posting any informational content on your personal or professional website, consider answering the five W’s as clearly and simply as possible: Who is your audience? Kids? Young adults? Seniors? Parents? Tech-nerds? Tech-dudds? General interest community? A combination of two or more of the above? What is your message? Is it to…
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